What may not be as widely known is the fact that many of these celebrity alcohol brands are damn good. Don’t get me wrong, ...
This new rum comes from the founders of Chambal Gin. Bapuna Alcobrew has now launched Daku Rum, featuring two variants: Daku ...
Luxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat ...
There’s a new celebrity business venture that’s ... SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, and they ...
Perth-based agency Hypnosis helped Liquor Barons launch its ‘A Thirst for Discovery’ campaign and reposition itself.The ...
From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...
“It becomes a total experience. It conjures emotion, and that creates a stronger link with the brand.” The flirtation of art and alcohol isn’t new — think Andy Warhol and Absolut vodka in ...