30 Celebrity Alcohol Brands That Double as Fun Holiday Gifts
What may not be as widely known is the fact that many of these celebrity alcohol brands are damn good. Don’t get me wrong, ...
Elle19h
From A Mahura Spirit To A Filter Coffee-Inspired Gin, Here Are The New Indian Alcohol Labels On Our Radar
This new rum comes from the founders of Chambal Gin. Bapuna Alcobrew has now launched Daku Rum, featuring two variants: Daku ...
brandequity.economictimes.indiatimes23h
Alcohol brands tap world of art to woo younger drinkers
Luxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat ...
Los Angeles Magazine5d
Bar Stars: The Top Six Celebrity Alcohol Brands
There’s a new celebrity business venture that’s ... SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, and they ...
BevIndustry13d
Bluebird Hardwater brings Gen Z influence to beverage alcohol
Setting out to create a canned cocktail suited for his personal lifestyle, Gen Zer Will Blum, CEO and co-founder of Bluebird ...
Liquor Barons rebrands and launches new campaign, via Hypnosis
Perth-based agency Hypnosis helped Liquor Barons launch its ‘A Thirst for Discovery’ campaign and reposition itself.The ...
Malai kulfi vodka? Jatamansi whisky? How Indian liquor companies came to be possessed by heritage spirits
From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...
The New York Times6d
Alcohol Brands Tap the Art World to Woo Younger Drinkers
“It becomes a total experience. It conjures emotion, and that creates a stronger link with the brand.” The flirtation of art and alcohol isn’t new — think Andy Warhol and Absolut vodka in ...