“This will take time,” Hill said on his first earnings call as CEO, “But I’m confident we are ... initiatives have already been in place, others will be accelerated. “Nike has become ...

There is a trade-off in the near term. As Nike reduces promotional sales, people who have gotten used to Nike's discounts may turn to other brands, and that could further pressure sales.

Shares of athleisure giant Nike Inc. NKE shares have been in a steep decline for more than 2 years, shedding a staggering 60% from their all-time high in late 2021. As we head into the first ...