Nike spark debate with first Super Bowl ad in 27 years

Nike's $16M Super Bowl ad with Caitlin Clark gets trashed by fans & critics
Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win," prominently features WNBA star Caitlin Clark, A'ja
Nike Goes Big on Super Bowl Ad Campaign to Win Back Consumers
Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a
Nike spark debate with first Super Bowl ad in 27 years with bold "So win" campaign
Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes
Nike’s ‘So Win’ Campaign Was One Of The Super Bowl’s Best Commercials
For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.
Nike's Super Bowl Ad Starred Caitlin Clark and an Army of Female Athletes
In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia Putellas, Olympic basketball gold medalist Sabrina Ionescu, NWSL player Sophia Smith, and tennis phenom Aryna Sabalenka.
Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads
A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
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Nike ID rebrands as Nike By You
Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors ...
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Nike's Super Bowl commercial starring Olympic athletes sparks major debate after championing female sport
The 2025 campaign was released amid an ongoing debate in the United States about inclusion of transgender athletes in female ...