The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

“We have to make sure that ‘for all’ means inclusivity into a community ... to important issues,” says Henning. The Nike WIN Program began in 2019 and focused on bringing retired WNBA ...