Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...

Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions. The post Offline conversion tracking: 7 best practices and testing strategies appeared ...

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories. The post Offline conversion tracking to boost lead gen strategies appeared first ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a ...

Most agency executives will agree that the best way to grow advertising budgets with today’s CMOs is to show a clear return on investment by aligning campaigns to brand strategy, staying focused on ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...