Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take ...

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...

Forbes contributors publish independent expert analyses and insights. We are female leaders committed to advancing women in business. The traditional marketing funnel is broken. Customers today behave ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...