When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Heineken, New Zealand’s most popular premium beer brand, is launching a new look and iconic packaging design. Heineken’s new, sleek and contemporary packaging will emphasise the brand’s status as an ...

Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Everyone knows what to expect when they order some Burger King. Going forward, however, fans of the franchise are going to have to get used to a new look. Burger King recently unveiled a new logo ...