Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Para-psychology analyzes situations, experiences, and behavior that are out of the ordinary. Such unusual circumstances cannot be explained in finite terms. Para-psychology has 2 branches: ...

Action and perception are functionally linked in the brain, but a hotly debated question is whether perception and comprehension of stimuli depend on motor circuits. Brain language mechanisms are ...

Recent sceptical critiques of the evidence for implicit perception 15 have led to increased rigor and methodological creativity in attempts to document its existence. Although controversies remain, ...

When they taught together at Harvard in the late 1990s, psychologist Daniel Simons and his student Christopher Chabris got an idea for a new experiment testing how the brain processes visual ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

New research shows how psychedelics alter visual processing and boost memory-linked brain circuits to generate hallucinations, revealing mechanisms with therapeutic implications.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...