Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in existence, it suffers from a bevy of misconceptions among senior ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...