Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking. This is the easiest method of tracking to implement although it is certainly not the ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them.

Facebook publicly discontinued its conversion tracking program for advertisers in September 2010. However, we’ve just discovered and confirmed with Facebook that it has been quietly offering a special ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...