Guest speaker J. Toscano addressed University of Connecticut students at Susan V. Herbst Hall about how political media influences elections on Monday, March 10.

In the 2024 cycle, over $10 billion was spent on political advertising. This historic investment in political marketing came in the same year that  artificial intelligence tools became widely ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

ABC warned its audience before airing a disturbing political ad the network said it was required to broadcast during a live ...

A political ad for Terry Cronin implied that he was endorsed by Donald Trump, but this is not true. The ad was paid for by the Make America Great Again political committee, which is not affiliated ...