What may not be as widely known is the fact that many of these celebrity alcohol brands are damn good. Don’t get me wrong, ...

From wines to spirits, these beverages backed by notables like Beyonce, George Clooney and Brad Pitt generate major buzz ...

There are beer lovers and then there are beer lovers. And if you love beer, you have your favorites and there is no denying ...

This year's Uber Eats Craving Report found vodka as the most popular alcohol order, while RTD margaritas are the preferred ...

Luxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat ...

DRINKERS of a popular beer are going hopping mad ... Several big-name brands reduced their alcohol content since the change. Kronenbourg, which recently rebranded to 1664 Bière, has gone from ...

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

SOMM TV reported that celebrity alcohol brands rose by almost 800% from 2018 to 2022 — increasing from less than 40 to 350, and they’re still on the rise. While it’s hard to pinpoint where ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...