Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Before digital platforms dominated the business landscape, marketing held a broader strategic role inside organizations.

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...

This week was pretty much the same as the previous three, as the market continued to tick higher. Tech stocks are overbought, and some retrenchment in major companies like Microsoft, Apple, and Nvidia ...

To learn more about our editorial approach, explore The Direct Message methodology. In my work analyzing marketing psychology for tech companies throughout the 2010s and early 2020s, I watched a ...