One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...

A solo product sitting on the shelf of a store faces an uphill battle catching customers' attention. But a product line, with interrelated versions of a central idea and brand, is much easier to ...