Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Long-term road maps are multiyear plans you can use to plot the life cycle of a new product. Road maps enable you to create realistic development and marketing budgets for the goods your firm produces ...

A product road map is an essential deliverable for every business, but when it comes to tech startups, it can be crucial to their survival. Facing time and resource constraints, early stage tech ...

The road map is a vital part of product development. But only if it’s done correctly will it save your company from a rude awakening at launch time. Once the ecommerce juggernaut came to dominate ...

In the world of product development, end dates don’t exist. Launch day is definitely a great time to celebrate all the hard work put into the product, but developers would be foolish to think their ...