Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...