How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let’s step out of the sandbox to create a perfect world of ...

Sharethrough and The Trade Desk have joined forces and launched a new native advertising real-time buying (RTB) integration. Announced today at the Interactive Advertising Bureau’s (IAB) Programmatic ...

Outbrain acquired native DSP Zemanta for an undisclosed sum Tuesday. The deal will bring together Outbrain’s scaled native supply with Zemanta’s demand, laying the groundwork for Outbrain to position ...

Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up ...

PowerLinks, a programmatic native ad platform, and video ad tech company Unruly have announced a partnership to bring programmatic native video ad-buying to PowerLinks clients. The partnership will ...