Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using ...

When it comes to “psycho” anything, you might feel a little wary – maybe the term makes you think of complex scientific concepts…or maybe you’re just thinking about classic Hitchcock films. But have ...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Brands have rich ad targeting options, but where do you start? Learn about psychographic marketing and how to use it on Google Ads, Facebook & more. As the internet has grown, so have the targeting ...

Editor's Note: The following is a guest post from Werner Geyser, founder of Influencer Marketing Hub. A few weeks ago, while watching a demo of Ivvi (an influencer marketing platform the team at ...

Central Floridians are religious, politically conservative and support a strong U.S. defense. Most of them also like to eat at McDonald’s, believe in traditional male-female roles, and don’t ...