Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. QR codes seemed to pop on the scene and disappeared almost as ...

Opinions expressed by Entrepreneur contributors are their own. Welcome to the new, new thing. Some say it’s the new television or radio. Some say it is the new out-of-home experience. Others call it ...

The last two years have been something of a renaissance for QR codes in the United States. Brands across industries were forced to embrace them to deliver products and services in contact-free ways.

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global. Online ...

The print ads are running in several publications, including in Glamour magazine. Skechers is promoting its new GOwalk products. “QR codes appear to be the best way to get a customer to engage with a ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...