As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

Learn simple strategies to critically evaluate research studies and AI information, uncovering hidden influences and ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

Digital Science says artificial intelligence (AI) is transforming research and innovation, creating new possibilities for societal benefit and smart economies.

Sociological methodology comprises an array of techniques designed to investigate the complexities of social life. Bridging the gap between quantitative rigour and qualitative depth, these research ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

To help scale traditional faculty/student models of undergraduate research engagement, institutional leaders can consider research peer mentoring, group-based programs and community-engaged research, ...

Real world problems don’t respect disciplinary boundaries, and neither do we. William & Mary’s Global Research Institute (GRI) advances W&M by investing in student and faculty research teams that ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...