As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...

Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

The retail industry has faced rapid changes in recent years, which have been accelerated by the pandemic. Ecommerce has surged across nearly every brand category, and consumers’ purchase habits have ...

Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and ...

Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels. “It’s critical to … move into these channels that are increasing ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

One of the big reasons driving digital's increasing share of overall ad budgets is an accelerated shift in focus toward performance advertising campaigns that drive product purchases either online via ...

Effective retail marketing is vitally important for today's manufacturers. Without a presence in retail stores, businesses rarely achieve the high level of exposure or widespread product distribution ...

Developing an effective retail marketing strategy in today's high-tech world means engaging shoppers and building customer loyalty, not just getting them to buy once and never again. Writing your ...

The year 2025, in particular, proved to be a breakout moment. Retail media didn’t just grow; it came of age. The shift was ...