Tourists pose on Stearns Wharf to get a photo of the Santa Ynez Mountains as their backdrop. Credit: Pricila Flores / Noozhawk photo Locals know that a walk down State Street or a day at Stearns Wharf ...

SANTA BARBARA, Calif.-Visit Santa Barbara hosted a Tourism Summit that sold out. Organizers call that a good sign for the industry. People who operate businesses that benefit from tourism packed the ...

Santa Barbara, Calif. (Nov. 17, 2025) — Vanessa Bechtol, CDME, has joined Visit Santa Barbara, the official destination marketing organization for the Santa Barbara South Coast region, as chief ...

SANTA BARBARA, Calif. - The latest report on tourism is encouraging in Santa Barbara and more efforts to continue marketing the area to a wide audience will continue, especially through media coverage ...

The coronavirus pandemic has dramatically altered what’s usually vacation season for millions of people. International travel isn’t an option because U.S. residents are not welcome in most countries.

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As coronavirus restrictions continue to be loosened, some smaller cities in Southern California have been getting back to a version of normal. In Santa Barbara, for instance, people are dining out, ...

If Central California’s Santa Ynez Valley, in Santa Barbara County, is known for anything, it’s wine. It’s nowhere near as famous as Napa or Bordeaux, of course, but this bucolic region of rolling ...

DSBIA has announced certain road closures for December 5, 2025, due to the Annual Holiday Tree Lighting Block Party.