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Roger Federer and Elmo Help Explain On's Logo in New Super Bowl Ad
"This starts with our logo, which, while simple ... alongside our longtime partner Roger Federer and Sesame Street's Elmo-a beloved icon we've also been working with on our next run campaign ...
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“Collab we never saw coming”: Fans react as Roger Federer and Elmo’s latest Super Bowl ad gives their take on the ‘ON’ logo
Sesame Street and RF!!!” @ilovechimmy added ... the Super Bowl ad hopes to clear any misconceptions regarding their brand logo “in a memorable way.” Alex Griffin, Chief Marketing Officer ...
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Roger Federer explains tennis scoring, On logo to Elmo in Super Bowl ad
Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?