Hosted on MSN

I tried Snapchat's Spectacles AR Glasses and it changed the way I look at smart glasses — here's why

Snapchat's new Spectacles AR glasses are the first pair of smart specs that gave me a glimpse of the future of eyewear. How so? Well, aside from being able to play a virtual game of frisbee with a ...

Can Snapchat’s Growing Subscriptions Offset AR Ambitions And Legal Scrutiny For Snap (SNAP)?

In recent days, Snap has been upgraded by Arete Research on the back of growing subscription revenues, even as it faces a lawsuit from the Texas Attorney General over alleged addictive app features ...
techtimes

Snapchat Unveils New AR, ML Tools Tailored for Advertisers

Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...
KTLA

I tried on clothes virtually using Snapchat’s AR mirror

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Snapchat is known for its funny face lenses ...
Business Insider

How Snapchat AR lenses boost marketing reach with young audiences for movies from Netflix, Universal, and more Hollywood studios

Netflix, Sony, and more studios have used Snapchat AR lenses to market movies like "Morbius." Snapchat says 200 million people engage with AR on its platform each day. A Snapchat exec said using AR ...
The Verge

Snapchat’s AR filter can now paint your nails

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...
CNET

Snapchat's Invisible AR Moves Hint at Where We're All Heading

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...
Business Insider

5 innovative studios making Snapchat augmented reality lenses for brands like Disney, Nike, and Sony Pictures

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...
Yahoo

Snapchat Dedicates AR Lenses to Every Fashion Week

Add Yahoo as a preferred source to see more of our stories on Google. Snap’s fashion fixation has the Snapchat developer rolling out nine new augmented reality lenses tied to fashion weeks throughout ...
MM&M

Snapchat brings sponsored AR filters to advertisers

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...
Vogue

Why Snapchat is giving away its AR try-on shopping tools

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...