Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

The platform also expanded subscriptions and rolled out generative AI tools, new AR lenses, and upgrades to its commerce, ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Snapchat's new Spectacles AR glasses are the first pair of smart specs that gave me a glimpse of the future of eyewear. How so? Well, aside from being able to play a virtual game of frisbee with a ...

Hot on the tail of Niantic teasing a pair of AR glasses earlier this week, a new report from The Information says the company is readying a pair of its Spectacles glasses with proper AR functionality.

DoorDash is sponsoring a set of augmented reality (AR) lenses that lets Snapchat users immerse themselves in virtual versions of popular restaurant chains. Baskin Robbins, Buffalo Wild Wings, ...

When Christian Dior brought its B27 footwear to the world in the fall, the company decided that not just any old sneaker drop would do. To drum up awareness and excitement, the fashion house went to ...

To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Snapchat wants AR try-on to be a standard shopping tool so shoppers can wave their phones and try on the ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

Snapchat Spectacles has its empowered 4th generation released, featuring a built-in AR Display that goes perfectly with its growing global user base of 500 million. The social media platform has been ...

Snapchat is expanding its arsenal of Lenses that alter the look of users and the environment, and in doing so is quickly becoming the leader in augmented reality. While Snapchat’s communication tools ...