Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

The fallout from Southwest Airlines’ (SWA ... On the heels of no more free bags. Terrible customer service.

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Dallas-based Southwest Airlines deflected some backlash and threw some shade at ... “We have tremendous opportunity to meet current and future customer needs, attract new customer segments ...

DALLAS — Dallas-based Southwest Airlines deflected some backlash and threw some shade ... tremendous opportunity to meet current and future customer needs, attract new customer segments we ...

It is rare for a company to alienate an entire customer base, but Southwest Airlines managed to do it ... that it would begin charging for bags. The backlash was immediate and vehement.

J.D. Power Southwest Airlines has the highest customer satisfaction rate in the ... which was met with fiery backlash from loyal customers. On the other side, Frontier Airlines, Spirit Airlines ...

In a stunning twist that is as shocking and boneheaded as finding out your favorite diner has swapped its burgers for tofu, Southwest Airlines has decided to trade in its friendly customer service ...