Starbucks Corporation (NASDAQ:SBUX) will hold its Red Cup Day on November 14. Starbucks Red Cup Day is an annual event that helps promote the holiday beverage menu. On Re

Following the return of the holiday menu at Starbucks, the merriment continues with the company's annual reusable red cup giveaway.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.