Starbucks seems determined to annoy its fan base on a regular base, and the latest change to its reward program isn't bucking the trend any time soon.

Starbucks is launching a major change to its loyalty program on Tuesday. Here's a look at what customers can expect. (AP ...

Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are ...

Did someone say, "New secret menu drinks?" ...

Fans using the Starbucks app on Tuesday, March 10, learned whether they were Green, Gold or Reserve members ...

More details have been revealed about specific welcome and long-term perks. For example, Reserve members — the highest tier — will be the first to receive access to Starbucks’ new online merchandise ...

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

Your morning cup of coffee will now come with a whole new loyalty system for collecting Starbucks ‘stars.’ We’ll help you break down how it works. Starbucks customers who love collecting the company’s ...

The coffee chain also announced a Triple Star Day and Free Mod Monday are on the horizon.

Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.