The adjustment followed Starbucks’ Q2 2025 comparable sales fell short of expectations. Global comparable sales dropped 1%, ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...