selection of submarine sandwiches from subway with drink and cookies - Gerardo Mora/Getty Images Branding is visual identity, and Subway has one of the most recognizable fast food restaurant logos in ...

Subway is giving its business a new look. The Milford, Conn.-based sandwich giant unveiled a new logo and symbol Friday as part of a bid to reinvigorate the brand. The logo can be seen in new ads that ...

Add Yahoo as a preferred source to see more of our stories on Google. A wrapped Subway sandwich with logo printed on wrapper - FOOD PHOTO STOCK/Shutterstock Perhaps the only thing more famous than ...

Branding is visual identity, and Subway has one of the most recognizable fast food restaurant logos in the world, with a presence in over 100 countries. But, what does that logo actually mean? The ...