TAG Heuer Has Replaced Rolex

Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
Coinciding with the Netflix series, TAG Heuer’s latest limited-edition Carrera chronograph is a tribute to Ayrton Senna's ...
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.