Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get ...

Identifying and connecting with your ideal client is crucial to the success of your business. Your ideal client is the type of customer or company that perfectly fits your products or services. They ...

Every agency has its own onboarding process to kick off partnerships with new client accounts. Even if an agency knows what a new client’s goals and needs are, the efforts of the agency’s teams would ...

Only a fifth of advisers said they had developed clear and defined profiles for the types of clients they want to attract to their proposition. According to NextWealth and Aegon’s latest research, ...