Pittsburgh preps for NFL Draft's economic impact, aiming to outdo Taylor Swift shows
Pittsburgh Steelers executive David Morehouse thinks so.
Taylor Swift’s hidden struggles take a dark turn as Travis Kelce fights to support her amid private turmoil; here's the problem
Taylor Swift is facing several personal challenges, including legal disputes involving friends and a custody battle. Her ...
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Economics beyond numbers: In our research era – Why Taylor Swift could be the catalyst for journalists using data to drive their stories
In this paper, we explore the convergence of music, economics, journalism and market research, using Taylor Swift's Eras Tour (May 2023 to December 2024) as a case study. The main themes will focus on ...
Will Lady Gaga do for Singapore what Taylor Swift did?
Legendary American pop star Lady Gaga is set to perform in Singapore for her latest ‘Mayhem’ tour. The city-state will be her ...
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Taylor Swift brings a billion dollars of publicity to NFL, according to marketing firm
The analysis considered media coverage from Swift's first game day appearance in September 2023 through February 2025. Taylor Swift may not be on the NFL payroll or have official football ...