A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It's summertime, which means soon the fiscal year will end and a new one will start, and strategic plans are in full swing. While broad strategies like the REP (reach, events and positioning) ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...