This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates). Product descriptions do two things on your ecommerce store — they ...

It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase ...