Following an historic losing season, the Sox are hoping to win fans back with experiences inside the stadium.

This year, White Sox fans will notice that new brand, Lucky’s, at a concessions stand at Section 154. Lucky’s features a logo featuring the beckoning cat, a symbol of luck with Japanese ...

Today, the Chicago White Sox and Fanatics announced a landmark long-term partnership for the company to become the team’s official end-to-end, omnichannel retail partner. Beginning this season, ...