The new signs are black, gold, and white and feature an icon resembling the city's Martin Theater. Seventy signs will be installed over a two-week period at a total cost of $110,000. Downtown ...

Users can enter up to 10 times. To promote the new app feature, AMC is leveraging in-theater signage and videos that are connected to a sweepstakes. Posters and calls-to-action during the AMC ...