Caesars Entertainment Corp.’s longtime rewards program is being renamed for the company’s namesake. The company’s Total Rewards program will be known as Caesars Rewards as of Friday, company officials ...

The merger between Caesars Entertainment Corp. and Eldorado Resorts Inc. this summer has allowed Caesars Rewards to grow by 20 percent. Caesars Rewards, the largest gaming loyalty program in the world ...

Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its award-winning loyalty program effective February 1, 2019. The company says the new program, formerly ...

SHELTON, Conn., Nov. 28, 2017 /PRNewswire/ -- SSI and Caesars Entertainment Corporation (NASDAQ: CZR), the world's most diversified casino-entertainment company, today announced a new loyalty rewards ...

LAS VEGAS, Jan. 30, 2019 /PRNewswire/ -- Caesars Entertainment Corporation (NASDAQ: CZR), the world's most diversified casino-entertainment provider, will introduce "Caesars Rewards" as the next ...

For more than two decades, Caesars Entertainment (CZR) has been trying to convince investors that a loyalty program is a big value adder for the company. The Total Rewards loyalty program was one of ...