After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully. Cereal-maker ...

This photo provided by General Mills shows a box of Classic Trix cereal. Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

General Mills announced Monday it will remove all artificial colors and flavors from its cereals beginning with Trix, Cocoa Puffs and Reese's Puffs by the end of 2015. Golden Valley-based General ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The food manufacturer said it ...