“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paz, VP at Viant Technology. Despite ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account LAS VEGAS, June 27, 2023 (GLOBE ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bryan Whitaker Identity ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 40 min 44 sec ago 3 hours 51 min ago 4 hours 2 min ago By Tim Nudd - 4 hours 8 min ago By Jon Springer - 5 hours 40 ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

STERLING, Va.--(BUSINESS WIRE)--Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only ...

Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By E.J. Schultz - 1 hour 12 min ago By Asa Hiken - 1 hour 52 min ago By Tim Nudd - 2 hours 18 min ago By Sabrina Sanchez ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...