It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski

After the Yetis nickname was rejected, the Utah Hockey Club is holding a fan vote to help determine the team's new name.

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the team has left.

The Utah Hockey Club said it couldn't reach a deal with YETI coolers, so it's putting three name options up for a fan vote at the next four home games.

As the Utah Hockey Club navigates its inaugural season on the ice, team executives are hard at work in the background building a permanent identity for the NHL'

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S. Patent and Trademark Office. The team will hold a new in-arena fan vote to pick a permanent name from three finalists.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising.

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the third is new.