A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

The sales and marketing departments within an organization ... the specific product offered by the company offers the best value offer. The sales process will terminate successfully when the ...

The fast-food chain’s same-store sales rose 0.3%, but traffic remained “slightly negative” last quarter. But investors may be more ...

Where do I start for a career pathway in sales and business marketing? Start by making an appointment with the Zhang Career Center, which can assist you in discovering your career interests and values ...

For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel ...

All that said, virtual interaction holds a valuable place in a company's sales and marketing strategy. The secret lies in knowing when webinars, virtual events, and social networking have the most ...

Salesforce has become more profitable after Starboard Value and other activists invested ... can get more efficient with its spending on sales and marketing. Salesforce shares jumped 98% in ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

As a leader of an innovative health tech company, you might often juggle many priorities. For example, product development, funding, sales, customer success, and business strategy. Amid these ...

Despite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can ...