A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

A New Platform Converts Customer Feedback into a Competitive Marketing Edge While companies pour resources into creating ...

The sales and marketing departments within an organization ... the specific product offered by the company offers the best value offer. The sales process will terminate successfully when the ...

Where do I start for a career pathway in sales and business marketing? Start by making an appointment with the Zhang Career Center, which can assist you in discovering your career interests and values ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

For senior sales and marketing leadership, this program focuses on how to lead profitable growth by developing a comprehensive sales strategy incorporating segmentation, value propositions, channel ...

All that said, virtual interaction holds a valuable place in a company's sales and marketing strategy. The secret lies in knowing when webinars, virtual events, and social networking have the most ...

Salesforce has become more profitable after Starboard Value and other activists invested ... can get more efficient with its spending on sales and marketing. Salesforce shares jumped 98% in ...

Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...

Despite sales falling for a second consecutive quarter, the CFO claims “great” marketing execution means McDonald’s can ...

McDonald’s playbook, created to negate rare traffic and sales slippage among low-income consumers, was working as planned until the company’s E. coli outbreak impacted a big chunk of its domestic ...