Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to

Apple's expected to announce an event later today that will take place in early September. And it's this event that should mark the debut of the iPhone 17 and other new devices.

The wait is over: Apple has announced the dates for its 2025 fall event. The company will unveil new hardware on September 9 at 1PM ET at its Cupertino headquarters. The tag line for the event is "awe dropping," which doesn't give a whole lot away.