For many organizations, the pinnacle of good strategy making is engaging all employees somehow in the strategy process. The reasons for this are fourfold: As the four reasons above show, there’s a ...

Communications plays a vital role in any organization’s success. Whether it’s developing strategic content to educate and inform customers, understanding customer behavior and preferences or ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

The Department of Homeland Security’s Innovation, Research and Development Strategic Plan focuses its investment the next seven years on AI, cybersecurity, biotech and more. DHS Innovation Artificial ...