You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

New funnel-focused resource combines practical templates with system-based guidance to reduce guesswork for creators, ...

Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical ...

Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social proof, education, and conversion all at once. Brand content is public ...

The marketing funnel is a customer journey that begins with awareness of a product or service and ends with a purchase. It is composed of four stages: awareness, interest, consideration, and ...