WhatsApp has announced that it’s adding ads to the popular messaging app, though the initial implementation promises to be relatively restrained. In a recent Meta blog post, the company revealed that it was adding adverts to the app’s Updates tab.

The new ads won’t be shown in the same place as people’s private conversations, according to the tech giant that’s also behind Facebook and Instagram. Instead, the new ad features will be displayed in a new section called ‘Updates’,

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.