Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

Political slogans date back centuries, and they have long moved American voters and defined elections. In 1840, William Henry Harrison used banners and songs with a catchy, “Tippecanoe and Tyler ...

After weeks of quiet planning (it’s a superstitious business), which began leading into the Dec. 17 win against the Commanders that positioned the Giants to earn a playoff berth, the “Our Way ...

From Slogan to Strategy: How Great Leaders Make Oneness Initiatives Like ‘One Microsoft’ Win. Make your initiative resonate with your employees with these tactics.

Another option for Harris’s campaign slogan is “When we fight, we win,” which she has said in speeches but also uttered in her first campaign video as she moves to the top of the Democratic ...

CINCINNATI — Students in kindergarten through 12th grade at all schools are invited to submit a catchy slogan for the Slow Down to Save Lives Slogan Contest. Submissions can be by TikTok, video ...

Like MAGA, “Change” is a slogan that benefits from its lack of incumbency. Labour was able to frame the Conservatives as the party of Brexit, inflation, and pandemic response. The U.K. had ...