The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...

Whether you’re writing a founder-forward Substack or going for more classic email marketing, here’s how to get customers to ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Emails are an essential component of your restaurant’s marketing strategy. However, getting your customers to open your emails (let alone click a call to action) is a challenge many business owners ...

ChatGPT has taken the tech world by storm over the last few years. The technology has been added to virtually every piece of business software in the world, allowing users to generate content of all ...

Crafting marketing email can be a drain on time and money for businesses, whether the owners are generating the content themselves or outsourcing to another firm. For companies that send email through ...

Don't let your email be a victim of swipe, delete… Read this guide to find out essential strategies to improve email opens. This quick guide and checklist look at how you should write for email inbox ...