There will be more Xbox consoles in the future, Microsoft‘s gaming CEO Phil Spencer has said. In an interview with Rolling Stone following the launch of the company’s new This is an Xbox marketing campaign,

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.

For anyone paying close attention to the growing handheld gaming field, you may have seen a rumor or two over the last year that Microsoft is supposedly working on an Xbox handheld. It would stand to reason the company would jump on the bandwagon after Steam and Asus blew the doors off with wild success,

Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.